£200m+ multi-brand hospitality portfolio | 50+ venues

Delivered 55% owned-channel revenue growth

Led brand transformation and guest experience strategy

Launched family, pet and wellness experiences group-wide

Built new revenue streams through experience-led marketing

NEMA 2025 Finalist – Best Marketing Team

Brand partnerships, sponsorship strategy and integrated campaigns

Created Canada’s largest university sport partnership with Under Armour and Canada’s largest university digital advertising partnership with Rogers Communications

International marketing partnerships and strategic collaborations

Scaled partnership programmes and commercial product development across APAC

Led brand partnerships and integrated campaigns across Canada

Canadian lead for international partnerships including Procter & Gamble, H&M and Apple

Delivered 40% departmental revenue growth

Winner of ‘Most Valuable Sponsorship Property’ (Ipsos, 2015)

Licensing and brand partnership development across major entertainment brands including Teenage Mutant Ninja Turtles and SpongeBob SquarePants

Led category management, brand development and sub-brand creation

Delivered integrated retailer and marketing campaigns

Generated incremental eight-figure commercial value

Part of 2-person team behind the UK’s No. 1 preschool property (Licensing Awards, 2012–15)

PR, social and campaign delivery across consumer and lifestyle brands

Supported accounts including Ben & Jerry's, Saban Entertainment, Volkswagen Commercial Vehicles, Tesco and Rémy Martin

Licensing and PR assisting during Barbie 50th Anniversary

Managed fashion, retail and entertainment partnerships including Universal Pictures, Melissa and Topshop

Supported campaign shoots, brand activations and partner communications